ICP 2.0: Building a retention-first customer profile | CS Dojo #3

​A tactical deep dive for first-time CS leaders who are done fighting churn from bad-fit customers.

​CS Connect’s CS Dojo is hosting a hands-on leadership session for first-time Customer Success managers, team leads, and heads of CS who are ready to ditch Sales-driven ICPs and define one that actually retains.

​Because here’s the truth:
The ideal customer profile Sales is using to close deals?
It’s probably costing you customers, time, and team morale.

​Most early-stage/v1 ICPs are built to acquire.
They focus on logos, not longevity.
But Customer Success is left cleaning up the mess—supporting poor-fit customers who were never set up to win.

​💥 What You’ll Learn

• ​Why most Sales-driven ICPs break in post-sale

• ​How to build a Retention ICP using real CS signals (not just firmographics)

• ​How to identify patterns in your best-fit and worst-fit customers

• ​How to position your new ICP internally and get buy-in without sparking turf wars

• ​A plug-and-play Retention ICP template you can use immediately

​🛠 What You’ll Do

​This isn’t a webinar.
It’s an interactive dojo session, where we’ll:

• ​Map your current retention pain points

• ​Work through a guided ICP-building exercise

• ​Share peer examples and feedback

• ​Walk away with your first Retention ICP draft and a clear next step

​👥 Who Should Attend?

​This workshop is built for:
✅ First-time CS managers, team leads, and new Heads of CS
✅ CS leaders who’ve inherited someone else’s ICP and know it’s not working
✅ Anyone tired of onboarding bad-fit customers and “hoping it sticks”
✅ CS pros ready to influence upstream and align with RevOps and Sales.

​If you’re still working from an ICP built in a boardroom with zero CS input,
this is your chance to build one designed for retention—not regret.

​📌 Reserve your seat and step into the dojo.

​Spots are limited to 20 participants, so if you sign up, commit to showing up and engaging.