

GenAI Montreal X AI Collective Montreal Launch Party 🚀 From Buzzwords to Business: Real AI for Sales and Scale 📈
Montreal builders, AI explorers, product people — we're back!
After an energizing event last month, GenAI Montreal is keeping the momentum going with something special. This time, we’re teaming up with The AI Collective to bring you a fresh dose of real talk, real tools, and real results in the world of GenAI.
Let’s be honest — the AI space is crowded. Tools are everywhere. Claims are loud. But what actually works?
🎤 This June 17th, join us to hear from two experts who are using AI to create real impact:
Jeremy Meyer is an AI consultant, software engineer, and educator with a career spanning enterprise software, technical training, and generative AI.
Formerly a global VP of technical training and professional services, Jeremy now advises organizations on implementing AI tools and strategies. He’s contributed to industry classic works like "Thinking in Java", and focuses on how customers can navigate the explosion of gen AI to get increased efficiency and ROI.
Topic: The AI Tool Overload: How to Evaluate and Choose Wisely
New AI-powered coding tools and assistants are released every week — each claiming to revolutionize productivity. But with so many options and constant updates, just classifying these tools is hard enough, let alone keeping up with the features, and choosing the wrong tools can be very costly, both in terms of money and time.
In this talk, Jeremy will break down the key challenges of using generative AI for code generation. He’ll highlight the issues and traps inherent in using an LLM to generate code and the features that matter when selecting a tool that fits your team, your goals, and your workflow. This will help equip you to better navigate the rapidly changing landscape and take a practical approach to choosing your tool.
Diana Barbosa Rojas is a leader in data, machine learning, and generative AI with over a decade of experience. She has worked at top firms like Mercado Libre and Ágata Analítica, scaling AI solutions for over 61 million users.
Holding a Master’s in Information Engineering from the University of the Andes, she specializes in AI sales agents, recommendation systems, and MLOps. Diana is also a passionate mentor, bridging technical teams and stakeholders to drive innovation and real-world impact.
Topic: Real-World Use Cases of AI in E-Commerce Sales and Automation
In this session, I’ll explore how to successfully integrate AI into a large-scale organization, using Mercado Libre as a case study. With over 60,000 employees, including 12,000 technical professionals, Mercado Libre is the largest e-commerce platform in Latin America and a pioneer in scaling AI. I’ll share key insights into the challenges and strategies of implementing generative AI in such a complex environment, from aligning teams to navigating technical constraints and organizational priorities.
Additionally, I’ll highlight the development of AI Sales Agents via WhatsApp—an innovative, user-centric solution transforming customer interactions and sales processes. This example illustrates how AI can enhance user experience, boost engagement, and streamline workflows. I’ll also discuss the critical role of MLOps in ensuring scalable, reliable AI systems, drawing from my experience at both Mercado Libre and Agata. By emphasizing automation, model quality, and lifecycle management, I’ll demonstrate how to consistently deliver value and mitigate deployment risks.
✨ Run of Show
5:30 PM – Doors open + mingle
6:00 PM – Talks + Q&A
7:00 PM – Networking, snacks, and vibes
Please arrive before 7pm because the building's doors will be closed.
As always, food and drink, engaging conversation, and incredible company will all be provided!
Please be advised: Unfortunately, space is very limited at these community events and we can not always accept everyone we would like to. If you are not accepted to this event, please keep applying! We appreciate your application tremendously and we are looking forward to seeing you at a future event very soon!
The AI Collective is a global non-profit community uniting 40,000+ pioneers – founders, researchers, operators, and investors – exploring the frontier of AI in major tech hubs worldwide. Through events, workshops, and community-led research, we empower the AI ecosystem to collaboratively steer AI’s future toward trust, openness, and human flourishing.
All attendees and organizers at AI Collective-affiliated events are subject to the AI Collective's Code of Conduct.