Mucker's B2B Growth Playbook: Buyer Journey Framework - The Secret To B2B Go-To-Market Success

​You’ve built an MVP, launched your website, and maybe landed your first few customers through personal outreach or a handful of experiments. Now what?

Join David Borcsok and Tony Yang from Mucker Capital, for a tactical session designed for early-stage B2B founders. In this talk, Tony and David will break down the Buyer Journey Framework—a powerful approach to delivering the right message to the right audience at the right time. You’ll walk away with a clear understanding of how to map your messaging & content strategy, align your GTM efforts with the buyer’s perspective, and start building a growth engine that actually works.

Note: Space is limited, and preference will be given to early-stage founders. Final location details will be shared upon approval.

​Bios:

​David Borcsok helps lead the pre-seed practice at Mucker Capital and is based in Toronto.

​Tony Yang is Head of Growth at Mucker Capital and is based in Los Angeles.

We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.