



Agentic LA | Reimagining SEO & the Rise of the Agentic Web
Presented By: IBM | AWS | Latticework Insights
⁉️ What happens when customers' primary experience with a brand is through chat bots and not with a brand's website?
As AI agents increasingly become the "front door" to the internet, traditional SEO and CX playbooks are being rewritten in real time. Instead of scrolling through landing pages, customers are asking agents to make decisions, find products, and even complete purchases on their behalf.
This shift demands radical new approaches. Ones where brands design for agents (not just humans) and new categoriies emerge for agentic experiences to be built from the ground up.
Join us as we explore how AI is reshaping the web. You’ll hear from:
⚡️ IBM’s Jake Makler: How IBM envisions the emerging fields of AI SEO and Agentic CX
⚡️ AWS’s Evan Grenda: How AWS's Bedrock AgentCore platform empowers agentic workflows of the future.
⚡️ ELK Marketing's Craig Harrison: How ELK's team is helping e-Commerce brands prepare TODAY for the rapid changes coming in SEO, AEO and general "Discovery".
⚡️ Latticework's Tim Shea: How Latticework uses "multi agent systems" in LangChain & LangGraph to reimagine Retail & DTC companies of the future.
Join us for a candid, cutting-edge conversation for technologists, creatives, executives, and curious minds who want to understand and shape the future of AI Agents.
