Storytelling for Climate Impact
Join us for a high-energy, interactive session exploring the art and science of impact storytelling, communication, and policy change. From viral science explainers to digital policy advocacy campaigns, this panel discussion brings together leading creators, digital strategists, policy advocates, and nonprofit changemakers to explore how storytelling can spark real-world impact. Speakers will share case studies on telling science stories that are shareable, making clean energy benefits relatable, best practices to grow audiences, and narrative change to promote public excitement around climate-friendly policies and products. This session will give you cutting-edge insights on how to grow your audience, build trends, and amplify climate solutions. Learn how to make complex scientific issues accessible, amplify climate solutions, and shift narratives to inspire real change.
Featured Speakers:
Michael Shank, Adjunct Assistant Professor, NYU SPS Center for Global Affairs
Xavier Boatright, Deputy Legislative Director for Clean Energy and Electrification, Sierra Club
Maura Walsh, Executive Vice President, Marketing & Communications, Environmental Working Group
Seth Borenstein, Science Writer, The Associated Press & Adjunct Professor at New York University
Moderator: John Toner, Creative Director and Head of Impact, Lemon Tree Productions
Topics you’ll learn about:
Trend building for climate initiatives
Journalistic storytelling for climate issues
Partnering with climate-friendly brands to amplify reach
Innovative science storytelling for climate issues
Storytelling for clean energy and electrification
Fresh social media strategies that convert views into real-world impact
Latest character-driven and narrative-based storytelling techniques
Building public support for climate-friendly policy through narrative change
Case studies on campaigns that made a difference
By registering for this event, you agree to share your registration information with the organizers of DC Climate Week