

Making Enterprise Work
How operators prepare their teams, systems, and priorities to land (and survive) enterprise deals.
Going after enterprise clients changes everything. Longer sales cycles, higher stakes, more decision-makers, and no room for dropped balls. But most startups start the chase before they’re operationally ready.
This session is for the operator stuck between a high-stakes sales push and systems that aren't built for enterprise demands. When the CEO says “we’re going upmarket,” what needs to change across product, ops, and leadership?
We’ll break down what gets missed when startups pursue big clients too early, and how strong operators build credibility, coordination, and execution strength behind the scenes.
🔧 You’ll walk away with:
A clear picture of what “enterprise-ready” really means: before and after the deal
Tools to pressure-test your internal systems against enterprise expectations
Strategies to align leadership, product, and ops under long-cycle complexity
Lessons from real enterprise deals that failed or got saved in the final mile
🎯 About the Series
Startups don’t scale on great ideas alone. They scale on great execution. And behind that execution are operators.
Each session in the Strategy & Operations Masterclass Series is a 90-minute deep dive into a real challenge startup operators face, from aligning execs to managing trade-offs to scaling messy systems.