Sustainability Sells: Stories that Shift Consumer Behaviour
Presented by the UBC Sauder Centre for Climate and Business Solutions | Part of #PNWClimateWeek
How do we turn climate action into something consumers care about—and act on? This event explores how businesses can use sustainability metrics and authentic storytelling to engage consumers, build trust, and drive sales, without falling into the trap of greenwashing.
Join us for a conversation on what works (and what doesn’t) when it comes to communicating climate impact. Learn how companies are aligning their sustainability performance with brand strategy to meet the growing demand for climate-conscious products and services.
🗓️ Agenda
5:00 PM: Registration & Networking
5:30 PM: Welcome & Housekeeping
5:35 PM: Research Insights Presentation: The Elusive Green Consumer – People say they want sustainable products, but they don’t tend to buy them. Here’s how to change that. Presented by Dr. Kate White, Professor of Marketing and Behavioural Science, UBC Sauder School of Business
6:00 PM: Panel Discussion featuring:
🎤 Brad Liski, CEO & Co-Founder, TruEarth (Eco-strip laundry detergent)
🎤 Katrina Shum, Chief of Staff, ChopValue (circular design), Former Head of Regeneration, LUSH
🎤 Derrick Emsley, CEO & Co-Founder, TenTree and Veritree
Moderated by: Kookai Chaimahawong, Executive Director, Centre for Climate and Business Solutions7:00 PM: Networking
📌 Calling SMEs owners or operators, you can also register for an optional hands-on Climate Impact Workshop, covering carbon accounting, product carbon footprinting (PCF), and life cycle assessment (LCA). Learn which climate metrics matter most for your business—and how to get started here: https://lu.ma/3ootgwsq
By registering for this event, you agree to share your registration information with the organizers of PNW Climate Week, receive communications about PNW Climate Week, and acknowledge that photos/videos may be taken for promotional use.