AFC presents a Business Breakdown: How Circle In Built, Scaled and Exited in Eight Years
Ever wondered what it really takes to build, scale, and successfully exit a startup - all within eight years? This August, Aussie Founders Club is diving deep into the behind-the-scenes journey of Circle In, one of Australia’s most impactful startup success stories.
Join us for a candid and insightful fireside chat with Jodi Geddes and Kate Pollard, co-founders and co-CEOs of Circle In, who recently exited their startup to Encore Group Holdings. From the grit of early-stage challenges to scaling a global team and navigating acquisition, this session is packed with hard-earned lessons and stories you won’t hear anywhere else.
The Details:
🗓 Date: Thursday, 21st August
🕠 Time: 5:30pm - 8:00pm
📍 Location: 2/39 Little Collins St, Melbourne - hosted by Everest Engineering
🍕🥂 Food and Drinks: Provided too by EverestEngineering
Who Should Attend:
This event is perfect for Aussie founders, startup leaders, early-stage operators, investors, and anyone curious about startup exits and growth journeys from the inside out. If you're building a company or helping others do the same, this one’s for you.
Meet the Founders:
✨ Jodi Geddes - Co-founder & Co-CEO, Circle In
✨ Kate Pollard - Co-founder & Co-CEO, Circle In
Jodi and Kate are the powerhouse duo behind Circle In, the platform transforming how companies support working parents and caregivers. Over eight years, they built a global solution with two powerful brands - Circle In and Well™ - before celebrating a successful exit to Encore Group Holdings. Expect real talk, honest reflections, and a dose of Aussie founder resilience.
Why You Should Come:
This is more than just a fireside chat - it's a rare chance to peek into the strategy, leadership, and lived experience of two founders who’ve walked the walk. Whether you're aiming to grow your startup or planning an eventual exit, you'll walk away with practical insights, fresh inspiration, and valuable connections.
And of course - stick around after the session for drinks, chats, and the chance to connect with fellow founders and operators doing great things in the ecosystem.
Big Thanks to Our Sponsors:
🛠 Our Venue & Catering Sponsor: EverestEngineering
We’re stoked to be hosted by EverestEngineering, a world-class product development partner that helps startups build, scale, and accelerate their software dreams. With a sharp focus on engineering excellence and collaboration, EverestEngineering takes the hassle out of product delivery - so founders can stay focused on what matters most.
🤝 In-Kind Event Sponsor: Kairos Recruitment
Another shout out to Kairos, my recruitment company that has continued to make these events possible. Through running AFC and working deeply with startup clients, we help companies scale their teams with the right people, at the right time. Whether you're hiring your first engineer or your next Head of Growth, we know how to match startups with standout humans who thrive in the chaos.
Proudly Supported by LaunchVic
This event is proudly supported by LaunchVic, Victoria’s startup agency. Their role is to fuel the growth of Victoria’s startup ecosystem by building the confidence and capability of Victorians to create, scale, and invest in startups.
Established by the Victorian Government in 2016, LaunchVic is helping shape the future of the state’s innovation economy by:
Driving improvements in the startup investment landscape
Supporting programs that build founder, investor, and talent capabilities
Continuing to raise awareness and advocate for startups across Victoria
We’re grateful for their continued support in helping make events like this possible.
RSVP Now
Spots always fill fast - so lock in your place now and join us for an evening of raw insights, great conversations, and a community that truly gets the founder journey.
Let’s keep building brilliant startups, together 🇦🇺🚀